YouTube Videos Result In Higher Ranking In Google
In 2006 (which is a long time in Internet time), Google made one of the largest dollar value purchases by acquiring YouTube for over $1.6 billion. Who would have known that would have morphed into one of the world’s most trafficked websites.
Google has taken advantage of the undying appetite of Internet surfers who watch over one billion videos per day. Google index’s those videos and more often than not, you will find YouTube videos appearing on the 1st page of search results. They can even outrank aged and established organic listings.
Since Google has given priority to YouTube videos, your business can truly take advantage of YouTube and here is just a sampling of the benefits:
- Most often, your videos receive a high ranking in Google’s organic search results.
- Resulting in a measurable increase of traffic to your website.
- Most people are visual and with video you are building a bigger trust.
- If you choose, you can have your increased amount of visitors opt-in to your offer.
- Which ultimately means you will make more money and shorten the sales cycle.
It is quite easy to get your video up on YouTube. Here are just a few tips and techniques that will help you get going immediately.
1. Shoot Your Video
Create a short (less than two minutes is best), content-rich video on a topic that you are versed in and passionate about (it will show). Shorter videos are viewed much more frequently. These days you can pick up an HD Flip Video or Kodak Zi8 for just over $100 dollars and they even have the software included so you can upload your video(s) directly. Opening a YouTube account is FREE and simple.
2. Keywords You Use To Name Your Video Are EXTREMELY IMPORTANT
Include in the name of your video keywords that you expect searchers would use to find information on your topic. I can’t stress how vital this is. IMPORTANT: Make sure EVERY word in the title of your video is relevant to your content. Don’t include the date or time in your title. ONLY include the location if it is relevant to the search.
Applying the formula above can result in your video listing landing on page one of Google in 24 hours. It is important to remember that Google favors video content since it owns YouTube.
Read on to further optimize your video listing.
3. Create Incoming Links To Your Video Listing
Anchor Link TEXT is the visible text in a hyperlink. The words “Anchor Link TEXT” are the words or text in the link. Within your website and/or blog, link back to your YouTube video using your keyword(s) in your anchor text. Also, you can ask friends and associates to link back to your YouTube video using the same method.
By applying links to your YouTube videos, and having other sites do the same, it “tells” Google that your videos are relevant to the keywords or keyword phrases you have chosen.
Once you have great positioning in Google there is another formula you can apply to actually drive visitors to your website. Read on . . .
4. Drive Visitors From Your YouTube Video To Your Website
Now that visitors are finding your video listings for the keywords you have chosen you have created a lead generation path that will last for a long time to come.
HOW TO maximize the number of people that visit your website during or after they watch your video:
- Make sure to mention your website address during the video.
- Place a screenshot of your website and MORE IMPORTANTLY your website address at the start and end of your video so viewers know how to get to your website.
Since I have discovered that people truly are lazy and unless your video is very compelling, they will not take the time to type your website address into a new browser. But there is a better way! You can actually include your HOT LINKED website address into the description for your video.
Here’s how you do that on YouTube…
When posting your video you’ll want to fill out the “About This Video” section. This is where you will insert your website address. Make SURE to do it right at the beginning of your description. It is EXTREMELY IMPORTANT to include the http:// at the beginning of your website address BECAUSE without it, it will not be a hot link or hyperlink. In other words, your viewer will not be able to click on your website link.
Once your viewer has clicked your website link, another way to increase your subscriber base is to drive them to a landing page (sometimes known as a Squeeze Page) where you make a compelling offer to receive a FREE report. Once they opt-in, then redirect them to your website. This formula will certainly help you build a list and increase your income. Enjoy!
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