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Is There An App For That?

By on Saturday, December 10th, 2011 | 0 Comments

A great friend of mine and extremely great marketer Willie Crawford just launched his new Soul Food Mobile App today.

And who would have thought there would be an App for Soul Food Recipes?  There is an app for everything these days.  And there is no end in sight.

The world has gone mobile with five times more people accessing the Internet via mobile devices versus PC’s.

It was reported last week that the Android Marketplace just surpassed 10 Billion downloads since inception and it is growing on a very sharp curve upward just like Apple’s iTunes App store (Click Here to read about it).

It is also predicted that by 2013 there will be 1 Billion (or more) HTML 5 capable mobile devices in the marketplace.  It allows users without an iPhone, iPad, Android, and Android tablets to participate and download mobile apps (Click Here to read about it).

Which means the world is going APPSolutely Mobile!  Having a Website is great (and necessary).  But it is evident that Mobile Apps are the NEW Website of this decade.  And if you’re in business you should (and must embrace) mobile apps.  If you were to survey your current customer base, you would find a HIGH percentage of the time they are accessing more and more on their mobile devices.

Is There An App For That?  YES in almost every case, even for Willie’s Soul Food Recipe App.  If you are passionate about Soul Food, you will be updated with new recipes, be able to connect with like minded people and exchange recipes, and even purchase Willie’s Soul Food Cookbook which has an electronic/mobile version.

To download the Soul Food App for the iPhone/iPad Click Here or for the Android Click Here.

You can literally let your imagination run wild and dream up anything that can be turned in a Mobile App.  Which will create an audience that you can engage with on the go.  We refer to it this way:

“Engage An Audience On The Go . . . Your Customer’s Cell Phone Screen Is The MOST VALUABLE 2 Inches Of Real Estate You Will Ever Own!”

    Does Your Business Need A Mobile App?

    By on Friday, November 25th, 2011 | 0 Comments

    In 2010, Fox Business ran an article, “Does Your Business Need Social Media?” Can you imagine an article like that running in today’s digital world? It would be rejected and shrugged off. Of course your business needs social media! Social Media is no longer whether you do it, it is more how well you do it. The ROI of Social Media is that you will be in business three to five years from now.

    Business owners from every vertical should be engaging current customers and prospective customers on every level and at every opportunity. No matter where your customer goes, he/she ALWAYS has their cell phone with them (even while using the bathroom). If your company has a mobile app, you are literally just a tap away at all times. To sum it up bluntly, companies that don’t utilize every communication channel available are missing valuable opportunities to engage their customers . . . which increases frequency of visits and transaction values. The ROI of having a mobile app for your business is extremely profitable and the proof is in your hands or near you right now. Where is your cell phone? Would you leave home without it?

    Will your app be the next Angry Birds that has experienced over 300 million downloads? I am guessing we both know the answer to that. However, if you could have an open line of communication with your customers (known as PUSH notifications on a mobile app), free of noise or distractions, and also have the ability to send one on one direct messages straight to their cell phones, you wouldn’t pass that up, would you? Of course not!

    The future of business is CLEARLY having a mobile presence. We are just around the corner from consumers expecting to see their favorite stores and brands in the app stores. When they search for your business, will they find your mobile app or your competitor’s? The choice is yours.
    TheSocialMediaBoss.Com is passionate about helping businesses of all sizes stake their claim in the mobile app market. Your business can be on Smartphones and tablets in no time. It only takes 7 to 10 business days to get a mobile app that not only engages your customers, but increases your traffic and revenues. As we head for 2012, it is time to GO MOBILE!

      Macy’s Thanksgiving Day Parade Goes Mobile

      By on Monday, November 21st, 2011 | 0 Comments

      Everywhere you look you see an app to solve something for us. Constantly I hear: “There’s an app for that.”

      It’s true, with smartphone sales going through the roof, it is no wonder business owners are scrambling to get an app built for their business. The holidays are upon us, and just like past seasons there will be record numbers of mobile phone sales (particularly smartphones).

      Speaking of there being an app for almost everything these days, it is no surprise that the Macy’s Thanksgiving Day Parade has launched an app as reported by Mashable below:


      The Macy’s Thanksgiving Day Parade is getting a technology update for its 85th year by way of an official mobile app. The Parade app will be available on both iOS and Android ahead of next Thursday’s event, and feature a route map, NYC tips, a WiFi hotspot finder and a way to track specific participants in the parade.

      You can see some of the app’s features in the video above. Macy’s says that all of the features will also be available on the Parade website. Will you be tuning into the parade this year? Let us know in the comments.

        Go APPsolutely Mobile

        By on Friday, November 18th, 2011 | 0 Comments

        Total mobile users around the world have increased from 4.1 to over 5 billion in the last year alone. More mobile phones than people are expected to be on the planet in the next 18 months or less and well over 1 billion of those are going to be Smartphones by 2013. Going mobile is critical to staying relevant going into 2012 and beyond.

        Consider these facts that prove mobile is not only heating up, it is RED HOT . . . There are 600,000 mobile apps and growing on a sharp curve upward – soon to be 1 million.  After they hit 1 million, they’ll soon hit 2 million in a much shorter time.  5 million mobile apps will be here sooner than you think.

        The mobile app market is a $38 Billion dollar industry.  And it will DOUBLE and TRIPLE over the next 3 years.

        Check out why mobile phones and mobile apps are the most exciting and innovative way to market your brand:

        NEVER Off

        Comparing PC’s to mobile phones . . . mobile phones are very affordable and far more accessible than ever before (usually within arm’s reach almost the entire 24 hours per day).  Even when you charge your phone, usually it is still ON, always on you or very nearby and it knows where you are based on the GPS installed on over 90% of the phones in existence today.  Reaching consumers wherever they are, your business has a huge opportunity to sell, promote, engage, and be remembered.

        Location, location, location

        Since mobile phones know where you are creates a huge game changer and without a doubt the next big tidal wave in the mobile world.  Radios, televisions and PC’s don’t have this technology and are much more limited in what they could do. Digital cameras and GPS are built into every mobile device coming off the shelves currently, and the possibilities continue to be mind boggling on how we all access and interact with our reality (known as Social Media).

        EXTREME branding

        Traditionally, your Website was the hub of your marketing plan just like having a business phone number is a MUST.  Now that shift is quickly moving to mobile apps.  Mobile apps are the NEW Website of this decade.  Surfers on the web can be distracted away from your Website easily and led to something irrelevant in seconds. In the mobile space, apps allow your business to stay in control of the customer experience with a more pleasing user interface that is engaging and fun to use. Also, the ability to bring multiple creative properties like blogs, videos, pictures and events into one location with one consistent view is easier and more efficient, saving time and money for your business and the user.

        Permission-based communication

        Usually when you first download or use an app on a mobile phone, it will ask for your email, current location or if you would like to receive push notifications. If the user grants permission, you can communicate with them via that very direct one to one channel.

        Advertising Sponsorship

        There are countless opportunities to find a Joint Venture sponsor for your mobile app. And if your business already has potential sponsors, you can extend to them, an invitation to the mobile world. It’s friendlier than a banner ad and more relevant than a pre-roll video.  Your business controls its branding keeping your message direct, clear and simple.

        A way of life

        Whether someone is eating, driving (oops that’s very bad!), walking, talking, waiting in line, on a plane, in a meeting or watching a concert, everyone has Mobile phones.  Who do you know (with few exceptions) that does not have a mobile phone?  Mobile phones predominantly dictate where we all go and what we do. They are making their debut in our lives at a younger age each year and there’s no doubt it has become a way of life, especially when none of us leave home without our mobile phones.

        Multiple platforms

        There are more and more choices and personalization options than ever before when choosing a device and even a carrier.  Each has its own defaults, features, operating systems, user interface and design theme.  Because devices can be chosen based on your personality and needs, it leads to you using it more often which leads to accelerating your communications in the Social Media world.

        Sharing is caring

        Via mobile apps word of mouth allows any user the ability to share any piece of mobile content on any network with the possibility of going viral.  Mobile sharing is an unrivaled feature built in to almost every mobile app on the market today.  Without it, the viral and personal nature of why we like something is lost. No matter where we are and what we are doing, sharing is important to us.  Facebook, Twitter, LinkedIn and countless other Social Media giants have already proven this.  Just ask the person at a concert recording their favorite artist, or snapping pictures of friends at an event, and commenting on or posting links on social networks.

        mCommerce

        More users are opening their wallets (through mobile apps) when on the go than ever before.  Arguably this behavior would not happen on PC’s and desktops. If you are a brand consumers like and trust, that makes life easier in the process, they will keep coming back for more.

        Exclusive deals

        By offering specific exclusive content, special offers, fun and engaging contests or top user incentives through your mobile app, enhances the experience for your customers and keeps them coming back again and again. This can turn regular sporadic customers into loyal raving fans almost overnight.  Be careful not to make your offers too competitive and complicated or most people will tune out.  Keep it simple and you will be surprised by increased visits and higher transaction amounts.
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